They hope to flag up the town's potential at a time when a study shows shopping environments nationally have become stale clones dominated by chain stores.
And their bid was boosted earlier this week when independent research showed Bo'ness in third place in a "top 10" of towns which had managed to retain their character.
Only Hebden Bridge in Yorkshire and Peebles in the Borders were ahead of Bo'ness in the table which received massive media interest particularly from the big-hitting broadsheet daily newspapers.
Now local businessman Rob Willox, of Meridion Web Media in Corbiehall, will chair a meeting of Bo'ness Means Business next Thursday which it is hoped will elect a new team of office-bearers to fly the flag for the town.
Ambitious plans are in the pipeline for Bo'ness such as the foreshore redevelopmen, the harbour re-opening, the townscape heritage initiative for dilapidated buildings and the re-furbishment of the flats at Corbiehall.
Local businessmen and women want to ensure their hopes and fears are clearly articulated to local and national government agencies and development organisations.
Mr Willox said: "Bo'ness needs an active and strong business voice so that these issues and opportunities are fully identified and discussed with the views of the business
community in Bo'ness clearly
presented to the appropriate local and national organisations."
He added: "It's good to see other people recognising the distinctiveness of the town centre but we need to capitalise on that. Footfall is the big problem and that needs a massive marketing exercise."
Invitations have been issued to businesses across the town to attend a public meeting in Bo'ness Library on Thursday, June 16, at 7pm.
The Bo'ness Means Business
initiative comes after researchers
concluded town centres are becoming indistinguishable from one another as High Street chainstores multiply. A report from the New Economics Foundation, which surveyed 103 town centres in England, Scotland and Wales concluded there was a diminishing range of specialist
outlets at the expense of national chains.
In contrast to a rash of supermarkets, fast food chains and mobile phone outlets, Hebden Bridge had only three chain stores out of 50 shops — a similar figure to Bo'ness.
Andrew Simms, policy director of the New Economic Foundation, said: "Clone stores have a triple whammy on communities. They bleed the local economy of money, destroy the social glue provided by real local shops and steal the identity of our towns and cities. We are left with soul-less clone towns.''
Mr Simms said planning laws could be used to require developers to guarantee affordable premises which would be locally owned.
The top 10 towns which had best retained their local identity were: Hebden Bridge, Peebles, Bo'ness, Normanton, Frodsham, Emsworth, Hadleigh, Great Malvern, Lewes and Gainsborough.
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