Campbell’s fish deal tips the scales

Kevin Coulstock, production supervisor and Mariusz Plebanik Aldi with a selection of products which will be on Aldi shelves.
Kevin Coulstock, production supervisor and Mariusz Plebanik Aldi with a selection of products which will be on Aldi shelves.

One of Scotland’s most established meat and fish suppliers has secured a deal with Aldi’s supermarket for 140,000 packs of Scottish salmon over the next year.

Campbells, which operates out of premises near Whitecross, has been working with Aldi since 2012.

It will now also be processing and hand-filleting the store’s salmon, sourced in the north of Scotland by Shetland’s Finest.

The fresh salmon, accredited by Freedom Foods, will be part of Aldi’s Specially Selected range.

Campbells is also supplying the supermarket with salmon with sweet chilli/teriyaki sauce and smoked haddock with cheese and chive sauce and cod and parsley sauce.

Christopher Campbell, managing director at Campbells, said: “This deal with Aldi is a great extension of what we have been doing with them over the last couple of years.

“Our partnership with Shetland’s Finest means that we are bringing the best locally-sourced salmon to the market and this is something that really appeals to Aldi and its customers.

“Our other lines have done really well in the past and we hope that this is no different.”

Richard Holloway, managing director of Aldi in Scotland, said: “Working with Campbells has been a great experience.

“We know high quality products sourced locally are important to our customers.”

Campbells recently appeared in Aldi’s new TV advert promoting food provenance in Scotland.