Irn-Bru stunt leaves some South Queensferry residents ‘fizzing’

Irn-Bru celebrated 30 years of its longest running and most iconic campaign by projecting bottles on the Forth Bridge
Irn-Bru celebrated 30 years of its longest running and most iconic campaign by projecting bottles on the Forth Bridge
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A publicity stunt by the maker of Scotland’s most famous drink has divided the community, leaving some people ‘fizzing’ at the sight.

Irn-Bru celebrated 30 years of its longest-running and most iconic campaign, Made in Scotland from Girders, by projecting images of special bottle designs on to the Forth Bridge.

Irn-Bru’s head of marketing, Adrian Troy, said: “Made in Scotland from Girders is arguably our most iconic campaign.

“We wanted to launch these new packs in a bold, creative and very Irn-Bru way.”

However, residents of South Queensferry are divided over the stunt and many took to Facebook to express their opinions.

Graeme McKinley wrote: “Sincerely hope this is a wind up.”

Dawn Cunningham said: “Seems such a waste of time and money when they could have just photoshopped it!”

There are some proud of the projected bottles with Alison Bruce saying: “What is the problem? For goodness sake, we should be proud it’s Scottish.” Susan Whiteford agreed: “Cool, Irn-Bru bottles being projected on the bridge.”

The limited edition bottles will be on sale for six weeks.