Bus operator Stagecoach is set to launch a new service between Queensferry and Edinburgh next month.
The 40 and 40A service, which starts on Monday, March 3, will offer incentives to users with competitive fares to rival First.
The route will operate daily, every 10 minutes during peak times, every 15 throughout the day and every 30 in the evening, Mondays to Saturdays.
It will also run every 30 minutes throughout the day on Sundays.
In addition, the company has introduced a special offer for March and April, with a day return for just £3 at any time of the day and a weekly ticket, with unlimited travel, for £15.
Thereafter, Stagecoach will introduce a pricing structure with three simple fare zones – single journeys within Queensferry, £1; Queensferry to Burnshot Flyover, £1.50; and a single between Queensferry and Edinburgh, £2.70.
Stagecoach buses will also give change.
Its day and weekly tickets, called dayrider and megarider tickets, will offer unlimited travel between Queensferry and Edinburgh for £5 and £18 respectively while its off-peak day return will be £3.50.
Fares on rival First’s 43 service cost £1.50 single within Queensferry, £5.40 for a peak day return and £20 for a weekly.
Andrew Jarvis, managing director for Stagecoach East Scotland said: “Our range of great value fares means that there’s something for everyone.
“Our dayrider and megarider tickets offer unlimited travel within certain zones, so you don’t need to buy a ticket every time you board – just show the pass to the driver.
‘‘What’s more, the great thing about these tickets is that you can share them with your family and friends when you’re not using yours.”
The 40/40A timetable is available to download now from the website www.stagecoachbus.com