It was dubbed Small Business Saturday and gave people an opportunity to back local retailers rather than out of town retail parks.
But the effect of the campaign, in its second year, was negligible in Bo’ness according to businesses which the Journal and Gazette spoke to this week.
With new illuminations, Ninja Turtles, a Michael Buble tribute act, Santa Claus, reindeer and a festive farmers’ market on offer, no-one can deny Town Centre Management put considerable clout behind the ‘shop local’ banner.
It’s a campaign which has the full backing of Journal and Gazette publishers JohnstonPress.
However, it seems to have fallen on deaf ears in Bo’ness.
Trade on Saturday should have been brisk but, according to traders, any upturn in business was purely down to the festive factor rather than the campaign.
Mairi Young, of florist Daizy Rascal in South Street, said: ‘‘I was not aware of the Small Business Saturday campaign.
“I was busy on Saturday but it’s a busy time generally for florists so I wouldn’t put it down to any campaign.”
That was a view echoed by Emma Burns, of Thomas Burns and Sons Butcher in Hope Street.
She said: “Trade’s been pretty poor the last few Saturdays.
“I think people have been going up to Falkirk.
“Saturday was definitely our busiest and we’ll certainly be busy with orders over the festive season.”
Diane McBride, of designer shoe shop Happy Feet in North Street, said: ‘‘It was no different to any other Saturday. In fact, we were busier the previous weekend when there was nothing on.”
And Kevin Trotter, of Pebbles the Jeweller, said: “We had a similar business to any other Saturday.
“But I do understand and support the Small Business Saturday campaign.”