Why don’t you aim small this Christmas?

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With the Christmas shopping season now in full swing, The Journal and Gazette is again urging readers to give their backing to local traders.

Through our Shop Local, Eat Local, Play Local campaign we’ve been spreading the message about just how important it is to promote our town centre.

And now we’re delighted to support this year’s Small Business Saturday, which takes place on December 6.

The grassroots campaign highlights small business success and encourages consumers to support small businesses in their communities.

The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact.

Editor Colin Hume said: ‘‘The Shop Local, Eat Local, Play Local campaign which we launched earlier this year has really resonated with our readers.

‘‘We have been delighted to play our part in encouraging more people into the town centre, whether it be to visit a shop, restaurant or leisure activity.

‘‘Small Business Saturday mirrors these aims and we hope people will take the theme on board and do more of their Christmas shopping locally, not just on the day itself but throughout the festive period.’’

In the run-up to the event organisers will take to the roads to highlight the importance of the initiative, with its bus tour making its first stop at Leeds on November 17 and dropping in at various towns and cities across the UK over the next few weeks.

Michelle Ovens, national campaign director, said: “The first Small Business Saturday last year was an exceptional example of collaboration and cooperation, with small businesses teaming up in communities around the UK.

‘’We always said we wanted this to be the start of something amazing; a regular event that shines a light on small businesses throughout the UK in a way that is hugely beneficial to both the local and the national economy.

‘’Small Business Saturday reinforces that message and demonstrates the level of diversity, innovation and talent that is active within our small business sector.”