Aldi rolls outs Too Good To Go 'magic bags' initiative to all of its stores

Aldi is rolling out its partnership with the world’s largest surplus food platform, Too Good To Go, to all of its stores in Edinburgh and Lothians.
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Following a successful trial last year, the supermarket is making the surplus food bags available nationwide, in a bid to tackle food waste while also offering even lower prices to customers.

The ‘Magic Bags’ will contain a range of grocery products that are approaching their sell-by or use-by dates at less than a third of the price, costing just £3.30 each to purchase for at least £10 worth of food.

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To get a Magic Bag, shoppers can download the free Too Good To Go app and search for their nearby Aldi store, before reserving a bag to collect from the store at an allotted time.

The Too Good to Go campaign is being rolled out to all Aldi stores.The Too Good to Go campaign is being rolled out to all Aldi stores.
The Too Good to Go campaign is being rolled out to all Aldi stores.

The nationwide roll out is expected to save a further 4000 tonnes of food from going to waste annually and will form a key part of Aldi’s ongoing commitment to cut food waste.

In addition, all of Aldi’s UK stores in Edinburgh and Lothians will continue to donate surplus food to local causes 365 days of the year.

Since 2019, the supermarket has donated more than 30 million meals via its successful partnership with Neighbourly.

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Liz Fox, Corporate Responsibility Director at Aldi UK, said: “Rolling out our partnership with Too Good To Go is another way of allowing us to cut down on food waste, while also offering customers in Edinburgh and Lothians the opportunity to pick up our food at even lower prices.

“With the rising cost of living impacting so many, Too Good To Go offers a simple and accessible way for consumers to save money and reduce waste.”

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