THE Chanel fashion show at Linlithgow Palace last December has netted media coverage worth £2.5 million.
Historic Scotland calculated the equivalent advertising cost of the worldwide coverage at a meeting of Linlithgow’s Local Area committee last week.
The tourism body has also revealed that money made from the show on December 4 will be reinvested in the Palace, a move backed by Linlithgow MSP Fiona Hyslop.
She said: “The Chanel show was a great opportunity to showcase Linlithgow to a world wide audience. It is a fitting legacy that the net income will be invested back into the site into areas such as improved interpretation, which will help explain and enhance the story of this fascinating palace to visitors from around the world.”
The cash will be ploughed into further research of the history of the Palace, providing more information for the guide, the website and interpretation panels on the site.
A Historic Scotland spokesman added that the reinvestment was a thank you to local people for their patience in December when construction was taking place and roads were closed. But so far, Historic Scotland have not disclosed the final sum of money made from the Chanel show as they are still calculating costs.
Timber from the staging has been donated to local environmental group, Transition Linlithgow, who will use it for community projects, and other parts of the structure have been donated to The Galgael Trust.
Historic Scotland will use the remainder for the construction of hewing sheds at their Blackness and Glenluce sites, to be used by trainee apprentices.