Treasure Your River launches to clean up the Forth

A major new campaign, Treasure Your River, has been launched to help reduce the huge amount of litter entering the River Forth and subsequently the sea.

Friday, 14th May 2021, 1:00 pm
Stock Picture Michael Gillen. The Firth of Forth with Forth Road Bridge and Queensferry Crossing in the background.

Environmental charities, Keep Scotland Beautiful and Hubbub are calling for businesses, community groups, residents and other organisations situated along the River Forth and its estuary to get involved.

The campaign will run over the remainder of the year and the programme of activities includes visiting robot boats and a recycled fishing for litter punt, an art installation and litter survey and clean-up activity. From displaying posters and taking part in litter picks to hosting new bins, there is a part to play for every organisation.

 Barry Fisher, CEO of Keep Scotland Beautiful, delivery partner for the campaign in Scotland said, “We’re delighted to be working with Hubbub to bring ‘Treasure Your River’ to the communities along the River Forth. This exciting campaign complements our source-to-sea litter activity on other iconic Scottish rivers. 

"Our data shows that we are facing a litter emergency in Scotland, and with 80 per cent of marine litter coming from land, often via our waterways, we are looking forward to collaborating with others across the UK to tackle this global issue.

“Increasing awareness of lockdown litter levels have galvanised action across Scotland and we have seen an upsurge in positive activity as people pledge to litter pick the places they love – now we’re eager to build on this by supporting those living and working along the Forth to unite with others to take collective action to stop litter entering the sea via the river and its tributaries.”

Gavin Ellis, director and co-founder of Hubbub said “As lockdown restrictions are lifted there is increased concern about the amount of litter in our public and green spaces. Treasure Your River aims to make the connection between litter in our towns and cities and plastic in the oceans, and to offer people something positive they can do about it.

"We invite any individual or organisations along these rivers to come together and help halt the flow of litter into the sea. There’s something for everyone, whether you’re a local business, a sailing club, a school, a charity or a resident.” 

Treasure Your River aims to be the UK’s largest ever collaborative effort to prevent and reduce the amount of litter in our waterways, tackling seven of the UK’s largest river systems: the Avon, Forth, Mersey, Severn, Taff, Thames and Trent and their tributaries.