A publicity stunt by the maker of Scotland’s most famous drink has divided the community, leaving some people ‘fizzing’ at the sight.
Irn-Bru celebrated 30 years of its longest-running and most iconic campaign, Made in Scotland from Girders, by projecting images of special bottle designs on to the Forth Bridge.
Irn-Bru’s head of marketing, Adrian Troy, said: “Made in Scotland from Girders is arguably our most iconic campaign.
“We wanted to launch these new packs in a bold, creative and very Irn-Bru way.”
However, residents of South Queensferry are divided over the stunt and many took to Facebook to express their opinions.
Graeme McKinley wrote: “Sincerely hope this is a wind up.”
Dawn Cunningham said: “Seems such a waste of time and money when they could have just photoshopped it!”
There are some proud of the projected bottles with Alison Bruce saying: “What is the problem? For goodness sake, we should be proud it’s Scottish.” Susan Whiteford agreed: “Cool, Irn-Bru bottles being projected on the bridge.”
The limited edition bottles will be on sale for six weeks.