Police Scotland is issuing a warning to all road users, including pedestrians, to take extra care as winter approaches.
The warning comes after the death of nine pedestrians and a pedal cyclist since the end of September.
Assistant Chief Constable Bernard Higgins, who has the lead for road safety with Police Scotland, said: “Every road death is fully investigated and all contributory factors examined, however there is no single common factor to all of these tragedies.
“Each death is one too many, and I can only imagine how devastating it must be for the families of those who have so tragically died. Recently we have seen victims as young as six and up to 82 years of age and as the days get shorter and the possibility of wintry conditions approaches, I am urging all road users, whether motorist, cyclist or pedestrian to take extra care.
“Where there is a pedestrian crossing, please use it and consider the clothing you are wearing particularly when visibility is poor. Fluorescent materials are obviously the most effective in this respect.
“Drivers should remember that some pedestrians need longer to cross the road, so they should be patient and ensure the crossing is clear before moving off. This is particularly important when the pedestrian is elderly or a child.
“I am urging everyone to please take extra care and not to take risks, and remember that everyone has a responsibility not only for themselves, but every other road user.”